Success Story | Lost 15 Crore, but earn 2100 Crore.
In this article we discussing a wonderful man was lost his life in 2020 during the COVID-19 pandemic. He was accumulated losses of Rs 15 crore, but later on his company business revenue reaching Rs 2100 crore.
Yes, we are discussing Sh. Krishnadas Paul, who was embarked on an entrepreneurial journey at the age of 60 proving that age is no barrier to success. Despite spending almost thirty years in his family business, Paul sought a new challenge.
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The beginning was tough, in 2004, Paul’s venture, Bisk Farm, faced significant losses amounting to approximately Rs 15 crore. However, but he has not setbacks, he ventured into unexplored territory within East India, introducing seven innovative varieties of biscuits. The people of West Bengal, Jharkhand, Bihar, and Odisha warmly welcomed these new offerings.
In year 2008, SAJ’s annual revenue had reached to Rs 200 crore and Rs 1250 crore by 2021. The company expanded its product range to include a diverse selection of snacks, from biscuits to cakes and cookies. Notable products like Rich Mary, Sugar-Free Mary, Petit Bire, and The Top gained widespread recognition. In 2023, revenue reached of Rs 2100 crore.
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Krishnadas Paul’s entrepreneurial journey began at the age of 60 when he founded SAJ in 2000, naming it after his children: Jayita, Arpan, and Sharmistha. Despite spending nearly three decades in his family business, Paul sought a new challenge.
Although Krishnadas Paul passed away in 2020 during the COVID-19 pandemic, his legacy lives on through his son, Arpan Paul. Arpan continues to lead SAJ, ensuring that his father’s vision and values remain at the core of the company’s operations.
Krishnadas Paul’s journey serves as an inspiration to individuals of all ages, demonstrating that it is never too late to pursue one’s dreams. Regardless of age or circumstances, Paul’s story reminds us that with determination, perseverance and a willingness to embrace new challenges, success is attainable.
We hope our readers will inspire this success story which started by a man in 60 Years reached highest value of his life. So good start is never late we should try and try again for our goal.
